With $1 billion in sales and a stable of players that includes No. 1-ranked Iga Swiatek and young American star Ben Shelton, the surging Swiss running shoe company wants to become a tennis powerhouse. But first, they need a sneaker. By Matt Craig, Forbes Staff Months after signing a head-to-toe, multimillion-dollar endorsement deal with Swiss running shoe brand On, world …
Read More »Roger Federer-Backed Shoe Brand On Takes A Big Swing At Tennis
