New Balance shoes have become the star of athleisure in 2023, now that all things retro are back in style and a bevy of celebrities have been spotted wearing the brand’s sneakers. New Balance has been in the shoe-making game since 1906, and while the company’s technology has grown over the past 100 years, its catalogue still offers plenty of nostalgic picks to jazz up anyone’s street looks.
Maybe the best part about the New Balance resurgence is that the brand also tends to be pretty affordable for how comfortable, stylish and supportive they are, and the savings get even better when shopping the secret outlet site, Joe’s New Balance Outlet. Ahead of Labor Day, the site’s sales feature some of our favorite NB picks for $100 and under, boasting up to 65 percent off from the shoes’ original prices.
New Balance has been named to plenty of Men’s Health editor’s lists throughout the years. Our testers praise the company’s reliable, durable footwear—like the 990 sneakers, which were called some of the best walking shoes for men. “You can trust that you’re wearing one of the best, however you’re using the 990s,” our editors wrote. The shoes are usually on the pricier side for this brand, clocking in at around $200, but they’re available for $149.99 through the current outlet sale.
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The company is also famous for its sizing: they offer width options ranging from “X-Narrow” to “XX-Wide,” giving shoppers plenty of opportunity to find the perfect fit. The New Balance Fresh Foam X 1080 V12 sneakers were named the best long-distance running shoes for people with wide feet by Men’s Health editors, in collaboration with a podiatrist, who called it “a must-try running shoe for just about anyone.”
The sale is also a good excuse to stock up on clunky dad shoes, which is one of the biggest footwear trends right now. New Balance is often credited with being the ultimate dad shoe (just look at Steve Carell’s character in Crazy, Stupid, Love (2011)) so you can go back to the origin to hop on this trend.
If you’re new to shopping New Balance, you might be surprised with how many shoes are simply numbered instead of given a name. That’s because the brand has a very specific numbering guide: often, the higher the number, the more technology was involved in the creation of the sneaker. So you might want to splurge for 900s for running shoes, while walking shoes can hover in the 300-700 range. New Balance also uses the second two numbers in the three-digit code to indicate whether the shoes are made for control (40) up to speed (90). Read more about the system, and shop shoes beyond the outlet sale on the New Balance site.
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Megan is a freelance writer who specializes in E-Commerce, LGBTQ+ media, mental health, and astrology. Their email is email@example.com.