Louis Tomlinson Introduces New Brand “28”

The name Louis Tomlinson requires no introduction, yet his newly revealed “28” clothing line does—well, at least for now. The anticipated venture offers a fusion of his Northern upbringing, musical talent and love for football. For the ideation and creation process, Tomlinson, 28’s Founder and Creative Director, collaborated with a team of creatives, collectively guiding both product making and visual storytelling.

The campaign accompanying the brand’s inaugural release was captured by Jon Gorrigan and styled by Helen Seamons, and seeks to celebrate street influences, bridging the worlds of football pitches and skateparks. The collection effortlessly transitions from summer to autumn, adorned with strategically placed geometric logo designs in versatile colorways: green, black and neutrals.

The debut range encompasses football jerseys paired with matching shorts, as well as a coordinated track jacket and jogger set, accompanied by a minimalist turtleneck. The lineup expands further to include a hoodie, tee, quarter zip and an array of accessories. Noticeably, the signature “28” logo adorns both tees and football jerseys.

Louis Tomlinson’s 28 first drop is now available online.

In other fashion news, get a closer look at the The Powerpuff Girls x Nike SB Dunk Low “Blossom.”

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