Lady Gaga looks incredible in a quirky makeup look as she models new clothing collection with Cotton On for mental health campaign
Lady Gaga looked incredible in a bold makeup look as she modelled her latest clothing collection with Cotton On for their joint mental health campaign.
The singer, 37, caught the eye in bright yellow eyeshadow, with her platinum blonde hair styled into beachy waves for the stunning photoshoot.
After launching a range of limited-edition products with the Australian brand on Friday, Lady Gaga flashed her midriff in a graphic printed crop top.
She teamed the piece with a pair of jeans and a cap before layering over a denim jacket with a ‘Kinder, Braver, Together’ slogan across the back.
To complete her outfit, the songwriter accessorised with layers of chunky silver necklaces and hoop earrings.
Stunning: Lady Gaga, 37, looked incredible in a bold makeup look as she modelled her latest clothing collection with Cotton On for their joint mental health campaign on Friday
Stylish: The singer caught the eye in bright yellow eyeshadow, with her platinum blonde hair styled into beachy waves for the stunning photoshoot
Lady Gaga launch the Born This Way Foundation with her mum Cynthia Bissett Germanotta in 2012, all of the profits from the collection will go to the charity.
She said: ‘We’re honoured to partner with Cotton On Foundation for our first global campaign amplifying our mission to build a kinder, braver world together.
‘We are constantly working to uplift the stories of young people worldwide, and through this partnership, we invite everyone to practice kindness and learn how to better support one another.
‘Our research tells us that kindness is one way we can support each others’ mental health.’
The two organisations came together to create a range of limited-edition products available from September 1 to October 10.
Cotton On will donate all of the net proceeds to the Born This Way Foundation, making the brand one of the biggest corporate contributors to global youth mental health resources and support in 2023.
Lady Gaga’s mum and co-owner Cynthia said: ‘We are grateful for the support of Cotton On Foundation and the opportunity to expand our collective impact worldwide.
‘Every day, we witness young people around the world leading and transforming the discussion around mental health and calling for increased resources to support themselves, their peers, and their communities.’
Edgy: She layered over a denim jacket with a ‘Kinder, Braver, Together’ slogan across the back
Good cause: After launching a range of limited-edition products with the Australian brand, Lady Gaga flashed her midriff in a graphic printed crop top
‘We hope this partnership will accelerate the delivery of tangible resources, skills, and grassroots support necessary to build kinder, braver communities that value and improve mental health.’
Peter Johnson, CEO of Cotton On added: ‘Cotton On’s purpose is to make a positive difference in people’s lives, and it is partnerships like this that will deliver significant impact on a global scale.
‘Recently, our team and customers told us that mental health was increasingly important to them and our foundation set out with the commitment to help 10 million people gain access to mental health services.
‘Born This Way Foundation, an organisation that shares our values, is a critical partner in making this goal a reality.’